Madison Avenue Careers

Bob Costabile, Writer, Creative Director/ Director

Bob began his career in his hometown of Boston. He was hired the day he graduated from college by the most prominent advertising agency in Boston, Hill Holliday. In his first year he quickly established himself as an effective creative force. In fact, he won the prestigious "Advertising Rookie of the Year” award.

With the desire to do more, Bob left Hill Holliday for their offshoot, Phillips Hill where he gained national attention for his work on the Boston Whaler Boats and Timberland accounts. Four years later, Bob realized his dream of working in New York City when he took on the Greece Tourism account, as well as Eastman Kodak and The Waldorf Astoria Hotel.

Bob’s next stop was Madison Avenue and one of the oldest and most respected ad agencies in the country, Young & Rubicam. During 10 years at Y&R, Bob created an impressive body of work for clients such as AT&T, Campbell’s Soup, Fisher Price, Kentucky Fried Chicken, Phillip Morris, the U.S. Army and a host of others.

Ready for a new challenge, Bob turned his talents behind the camera and became a television commercial director and from that came more awards and more understanding of the craft. Bob is now a highly sought after resource, having mastered all phases of the advertising business he is now combining his skills of creating, writing and directing effective television commercials for a wide range of national and international clients.

Bob has won countless industry awards and has been quoted in Advertising Age, Adweek, Art Direction and many other trade publications. He has served as a judge for the Clio Awards, as well as The Boston, Philadelphia and Los Angeles Ad Club Awards.

To this day, Bob still says he learned everything about advertising by selling peanuts in Fenway Park as a young boy.

Kevin Browne, Writer/Creative Director

After graduating from The College of the Holy Cross with a degree in Economics, Kevin immediately moved to New York City to fully immerse himself into the world of writing. Just several years later, he would publish “Nightales” a short story collection through Upper West Side Publishing in 1990.

Married, Kevin moved to Los Angeles in 1991 to pursue advertising full time at Kresser Stein Robaire, a boutique shop in Santa Monica. While there, he crafted work for am/pm, Arco Gas, No Touch Tire Care, Sam Winston Tires and Ride Share California.

Kevin was most proud to have taken Kaiser Permanente from its initial budget of $4.5 MM to $14 MM in just two years.

Having moved back to New York and J. Walter Thompson in 1995, Kevin was hired by then Worldwide Creative Director James Patterson. Clients included Kodak, The Wall Street Journal, Boston Market, Motts, and Schwepps.

His next stop was Waring and LaRosa which had become famous for its early Fisher Price work. Waring and LaRosa would then be purchased by Young and Rubicam.It was at Young and Rubicam as Creative Director that Kevin produced over 60 television spots, over 700 radio spots and countless print ads for clients like Wyeth, Citibank, International Home Foods, Xerox, and AT&T. Kevin would find himself on the agency reel 5 times domestically and 3 times internationally.

At McCann Erickson, he led 3 teams on the day to day Sprint Local and Long Distance client (which would become one of only a handful of clients to increase their budgets in 2002). Known as a brand perfectionist, Kevin’s true strength comes from an ability to get people to the right brands and keep them there.

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